Banijay acquires entertainment business Balich Wonder Studio

Azha Khan



Content studio Banijay today announced it has signed an agreement to acquire a majority stake in Balich Wonder Studio.

Having already bolstered its position as a leading content powerhouse, Banijay has over the years nurtured a creative footprint spanning 21 territories and playing home to 130 labels. In this latest phase of transformative growth, it will unite the creative and commercial strengths of two unique companies to build a differentiated offering in the media and entertainment space.

The deal will bring together the creative strengths of Banijay’s global talent collective, led by CEO Marco Bassetti, with the proven expertise of Balich Wonder Studio’s leading live entertainment team, led by its founders Marco Balich, Gianmaria Serra and Simone Merico, the CEO Stefano Core, and Carolina Dotti and Valentina Saluzzi, partner and luxury experts. A complementary union, the transaction will signal a new era and further growth for both businesses.

Marco Bassetti, Chief Executive Officer Banijay: “Complementary to us in its ambition and entrepreneurialism, Balich has risen to be top of its game in the live-event space, and via this acquisition, there is huge potential for further pioneering growth. We feel fortunate the team chose to partner with us on this trailblazing move and can already see how together we can build additional creative and commercial synergies, to cement the collective as a media and entertainment powerhouse. In marrying our businesses, we will create a unique universe of globally-spanning premium content, and the world’s most-watched ceremonies and illustrious events – ultimately, a one-stop-shop for creativity.”

Marco Balich, Chairman Balich Wonder Studio: “We are glad that a world-class player like Banijay has chosen a committed creative team with the ambition to become the world’s most prestigious live entertainment group. Together we feel empowered to accelerate this journey. We share the passion for creativity, the ability to create exceptional content and spread emotions, culture, and beauty as pillars for a better world. Today, after ten years of extraordinary growth, we look forward to an exciting future and we are happy to continue inspiring wonder around the world”.

The acquisition remains subject to customary closing conditions and is anticipated to close in the coming months.