Balaji Telefilms Limited launches new age, family first app, ‘Kutingg’
Balaji Telefilms Limited has announced the launch of its new digital entertainment app, ‘Kutingg’, which goes live on 11th September. This marks a significant milestone in the company’s digital journey, reflecting the shifting habits of content consumption and the growing appetite for innovative formats tailored to mobile-first audiences.
Designed as a family-first platform, ‘Kutingg’ positions itself as a daily destination for authentic and impactful storytelling. The app offers a wide-ranging slate of programming, including gripping dramas, youth-oriented series, mini-series, reality formats, talk shows, and short-form content. It also embraces vertical video formats alongside traditional storytelling, ensuring a dynamic viewing experience that resonates with modern audiences.
Programming on ‘Kutingg’ is curated across several themed segments, featuring titles such as ‘Pyaar Kii Raahein’, ‘Saas, Bahu aur Swaad’, ‘Cheerleader’, ‘Bose’, ‘Mentalhood’, ‘Swaad Se Karenge Sabka Swagat’, ‘i’s For India’, ‘Morning Mantra’, ‘The Impact Circle’, ‘Laut Aao’, ‘Bollywood Gapshap’, and ‘Game Plans’. These offerings reflect Balaji’s commitment to delivering content that is both diverse and engaging, with something for every member of the family.
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Speaking on the launch, Sanjay Dwivedi, Group CEO and CFO of Balaji Telefilms Ltd, said that the company has always focused on anticipating how stories are experienced and staying ahead of audience expectations. He described ‘Kutingg’ as more than just another entertainment app, calling it a family-first destination that offers Kadak stories across fiction and non-fiction, from snackable content to immersive limited series, and even vertical formats for a new-age viewing experience. According to Dwivedi, the aim is to deliver moments that bring families together, spark conversations, and leave a lasting impression.
Nitin Burman, Group Chief Revenue Officer, added that ‘Kutingg’ represents an ecosystem where content, creators, and audiences meet on common ground. He emphasised the platform’s potential to open new opportunities for brands, advertisers, and partners to connect with audiences in more meaningful ways. Burman expressed his vision for ‘Kutingg’ to become India’s preferred family-first entertainment destination, as well as a space where innovation in content and commerce thrive together.
