Bala Iyer, Head of Sales, ZEE Network UK will be joining B4U Network as Vice president of European operations, later this month.

Iyer started his career with ZEE Network eleven years ago in Mumbai as a sales executive and has since rose through the ranks, working in global markets.

At ZEE Network UK, Iyer was also given the additional task of brand manager for all six ZEE channels in the UK. It was during his tenure that the ZEE brand had executed the ten year anniversary campaign and was also instrumental in research initiatives.

Acknowledged by the advertising fraternity as a true professional, Iyer has been a key contributor in the growth of the international business of ZEE Network in the five years that he has spent with the company.

The news about Bala quitting ZEE was announced last week exclusively here on Biz Asia.