Star Plus’ fiction ‘Badtameez Dil’ will be shifting from the flagship channel and will become an online exclusive from next week.
This is the first time ever that a content provider has made such a bold move in India, moving a leading daily show from its presence on a linear channel to an OTT service. The show has attracted a big following on Hotstar amongst digital users in the age group between 18 and 24. New episodes will be released every weekday morning.
Already the nation�۪s largest OTT platform for premium content, Hotstar raced off the blocks when it was launched in February this year, to become the quickest adopted and fastest growing digital service in the world.
‘Badtameez Dil’ goes online from Monday 28th September. Meanwhile, new show ��Kuch Toh Hai Tere Mere Darmiyaan�۪ will take the vacant weekday 20:30 slot on Star Plus.