B4U unveils new outdoor campaign in UK paying tribute to NHS

B4U Network has today unveiled a series of new creatives featuring Bollywood superheroes, paying tribute to the NHS for their service during the coronavirus outbreak.

B4U integrated the concept of Bollywood heroes with traditional superheroes to appreciate the NHS and thank the people who work tirelessly to deliver quality patient care. They used images of Bollywood Superstars like Salman Khan dressed as a police officer for his iconic role in ‘Dabangg’, Shah Rukh Khan, RajniKant, Hrithik Roshan from his superhero film ‘Krrish’ with phrases including ‘I heart NHS’ and ‘We salute nation’s real super heroes’ plastered across the posters, Shah Rukh Khan and Rajnikanth in their respective movie roles.

These posters perfectly blend the concept of Bollywood superheroes paying a tribute to the real superheroes of the nation – the NHS. Additionally, the message on the posters also encourage the public to stay home and stay safe in order to help the NHS do their part in protecting the nation. B4U took this opportunity to recognise and show their appreciation for what the NHS has done for the nation during the outbreak of Covid-19. The campaign was conceptualised by Here and Now 365.

Ashok Shenoy, B4U Head – International Business states, “B4U is honoured to be able to commemorate our real heroes, the NHS with our latest outdoor campaign. During this pandemic, we have seen workers on the front line put their own lives at risk to help save others. Whilst we generally look to Bollywood films in search of our heroes, our latest posters pay homage to the NHS with a special thank you from our favourite fictional heroes. We at B4U, and the whole of Bollywood thank all key workers for their bravery and the public for continuing to stay at home.”

Viewers can tune into B4U Music for non-stop Bollywood anthems while enjoying timeless classics on B4U Movies.

See below for the B4U Movies special programming:
Throwback Thursday – Every Thursday at 20:00
Action Flicks – Every Friday at 20:00
Bollywood Masala – Every Saturday at 20:00
Sunday Funday – Every Sunday at 20:00

B4U Movies is available on Sky channel 701 and Virgin Media channel 815
B4U Music is available on Sky channel 702 and Virgin Media channel 816