B4U to release ‘Noor’ & ‘Chef’ in 2017

B4U is getting aggressive with its distribution business and has tied up with T-Series to release two of its films next year.

After releasing films like ‘Airlift’ (2016) and Pakistani films ‘Bin Roye’ (2015) and ‘Janaan’ (2016), B4U has notched up the overseas distribution rights for ‘Noor’ starring Sonakshi Sinha and ‘Chef’ starring Saif Ali Khan.

Elaborating on this tie-up, Ishan Saksena, B4U, CEO said, ��� We are delighted to be partnering with T – Series and Abundantia again as they have a history of putting out great content. With cutting edge films like Noor and Chef, we are yet again looking to enthrall the audience with new age Cinema�۝.

Sunil Shah, Head of Film Division – B4U Motion Pictures added, ���It was gratifying to exhibit our marketing and distribution expertise with AIRLIFT internationally. Post the success of AIRLIFT, Noor and Chef offer us a chance to go certain notches up and delivering films that are hits globally�۝.

Vikram Malhotra, Founder & CEO of Abundantia Entertainment, said “Abundantia prides itself on producing and supporting content that has resonated with millions of viewers across the world. In a very short span of time, our films like Baby and Airlift have not only won hearts but also delivered strong at the box office. High quality content needs high quality support in distribution and we are delighted that along with our partners at T-series, the winning combination of T-series-Abundantia-B4U is now back together for Noor and Chef.”

Bhushan Kumar Chief Managing Director of T-Series said, ���We had a great working relationship between T-Series, Abundantia and B4U during Airlift and we were looking at an opportunity to repeat this combination in our future projects. With Noor and Chef we have been able to get this combination back and we are sure that together we would be able to create the same magic in international markets.�۝