B4U Network has announced that it will be venturing into artist management.
This new division exemplifies B4U�۪s strong presence in the music industry, the network seeks to promote local talent and help give artists the advice, promotion and direction that will allow them to expand into the global music market.
The first artist to be signed by B4U is the glamorous singer/ songwriter Tasha Tah. Based in the UK, Tasha Tah is no stranger to the music scene, known for her urban-desi anthems including ��Haan de Munde�۪ and ��Malaang�۪ she returns to the scene with a fresh new international sound and style.
B4U hope to steer Tasha�۪s musical journey in a new direction by marketing her to a global audience whilst also opening up opportunities for her in Mumbai, bringing her closer to the Bollywood industry.
The artist management division will endeavour to use the strong global platform of the channel as well as extensive experience within the Asian music scene to allow artists to grow and stand out in a competitive and saturated market. B4U will be identifying talent at various stages of their careers who are good candidates for this management venture.
Over the coming months B4U will be working with Tasha Tah on creative development and current new material as well as implementing a strategic global plan for distribution and performances.