B4U to celebrate Diwali in Trafalgar Square

B4U Network announced today that it will be sponsoring the Mayor of London�۪s popular Annual Diwali Event, at Trafalgar Square, London, on Sunday 15th October 2006. ‘Diwali On The Square’, as it�۪s called, will showcase the talent of the Asian community in Britain with stunning dance and music performances. It is the second year running B4U has fight off rivals to be named as the exclusive TV partner for the event. This is another feather in the cap for the network which only last month announced it will be sponsoring the Himesh Reshamiya concert ‘Aap Ka Suroor’. “We are delighted to be sponsoring what is arguably the biggest Annual Diwali event in London. At B4U Network, we strive hard to entertain our viewers and the event at Trafalgar Square is an extension of that,” stated Sunil Rohra, CEO of the B4U Network. Speaking on the occasion, the Mayor of London, Ken Livingstone said, “Diwali, the Festival of Lights, with its universal theme, symbolises the power of good to triumph over evil. It has a significance and meaning for all London�۪s communities. It gives me great pleasure to welcome Londoners of all faiths to share and participate in this joyous occasion.”