B4U has teamed up with the London International Arts Festival (LIAF) this summer.
The London International Arts Festival is a new annual event celebrating the diverse cultures of East London and beyond. It is organised by Dhruv Arts, which was formed in London in 2004 with the aim of promoting the traditional arts of South Asian music, dance, storytelling and visuals.
As Dhruv evolved, it saw the need to provide a platform for contemporary and complimentary cultures and art forms, from which LIAF was born.
As a global pioneer in Bollywood, B4U Music has maintained its position as a strong platform for promoting Asian entertainment and culture in different mediums. Whilst a renowned television network, the channel also prides itself on its continuous involvement in events that are rich in culture, and celebrate the multicultural society we live in.
Taking place on the 10th 12th August at Redbridge Town Hall, LIAF will feature exhilarating ticketed events, including live performances that feature Classical, Folk, Jazz and Contemporary music and dance from around the world, including India, Mexico, Serbia, Turkey and USA.
As the main television sponsors for the event, B4U will be covering the event and televising it on both B4U Music and B4U Movies.