B4U shines at NYC Independence celebrations


Network took part in the annual India Independence Day Parade at Madison Avenue, New York on Sunday 16th August 2009.

The India Day Parade which was the 29th of its kind attracted a diverse audience from all around America and was considered the largest Independence Day parade in the world outside India. The entire Madison Avenue was closed for the day as festivities took place.

The parade which was attended by 80,000 people was a day of non-stop entertainment organised by the Federation Of India Association. With special guests including Bollywood actress Shilpa Shetty and UK Asian sensation Jay Sean, who has notably become an instantaneous hit in the USA, the event celebrated the India�۪s Independence with exclusive performances and mouth-watering food.

B4U Network kept the crowds entertained with a large B4U Float that was seen as the most colourful attraction of the event. DJ�۪s on the B4U float spread Bollywood music and patriotic songs to the streets as it passed through Madison Avenue. The colours of the B4U logo red, white and black adorned the float and were the cynosure of all eyes. B4U branded T-shirts and goodie bags were given away by staff to thousands who lined up through the parade.

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