B4U renews contract for Bhangra awards

After last year’s succesful output, B4U Music have renewed their worldwide South Asian Broadcast rights for the definitive British Asian Music Awards (BrAMAs).

An extended programme packed with exclusive segments from the Awards will be broadcast on B4U Music shortly after the ITV1 broadcast later this year. This move further demonstrates B4U?s aggressivepositioning to develop a loyal base with younger viewers.

The awards function that will highlight the cream of UK Bhangra will take place at Cirque, Leicester Square, London. The BrAMAs now in its second year will take place on Thursday 24th March 2005.

Sunil Rora, Global Chief Operating Officer of the B4U TV Network Commented:

“We are very proud to renew our deal with the BrAMAs alongside mainstream credible brands such as BBC Radio 1 & Kiss 100. B4U Music has entered a journey to bring the very best in British Asian Youth programming to our viewers and to forge strategic relationships with the mainstream music industry. B4U Music is undergoing a content
makeover to develop the way the broader market views our channel. B4U Music takes great pleasure in aligning with mainstream credible brands to support British Asian music talent.”

The event will be screened by ITV1 initially with exclusive footage later on B4U Music.