B4U Network was given the honour of Great Grand Royal Patron at the India Day Parade in New York on Sunday 15th August – India’s Independence Day.

A crowd of over 125,000 turned up at Madison Avenue in the Big Apple to greet the B4U Network float with its eye-catching and distinctive red and white logo colours.

The channel’s local presenters interacted with the enthusiastic crowds who were keen to convey their Independence Day greetings to B4U Music, the only Asian music channel in all of North America.

B4U Network awarded honour in New York parade B4U Network has two channels in the US – B4U Movies and B4U Music – which are available on the Dish network.

Bollywood fans got into the spirit of celebrations as DJs played popular film tunes and a dance troupe atop the float performed to hit numbers. Staff from the channel gave away goodies as the float made its way through the city’s streets.

There was also a live performance by singer Madhushree of “Mahi Ve” fame (Kal Ho Naa Ho) on the main stage.

The India Day Parade in New York

Revellers cheered reigning Bollywood star Preity Zinta, the chief guest at the event. It was a carnival-like atmosphere as all roads leading to this busy avenue were blocked off by the NYPD, turning Manhattan into a mini India with the Empire State Building lit up in the Indian tricolour.