B4U Network appoints Alok Shrivastava to head digital team

B4U Network has confirmed the appointment of Alok Shrivastava as its digital team lead.

Shrivastava has previously worked on digital monetization at brands like Idea Cellular, Tatasky, Saregama and Shemaroo.

Shrivastava said, “As Business head digital, my first focus area is to ensure effective monetization of all the existing digital assets across different platforms followed by venturing into different other content categories with a sharp focus on ROI. I also strongly believe that, well defined processes and business intelligence are the prerequisites for scaling up any business. Therefore, this would be another key focus area.”

B4U Network COO Mandeep Singh said, “At B4U we are always excited to induct disruptive minds that help us drive relevant growth across levels and functions. As we pivot towards our next phase of growth in making B4U a stronger platform for our audiences, trade partners and internal cast members, I am thrilled to welcome Alok Srivastava who joins us as Head – Digital Monetization, Pawan Sharma who will be heading our Revenue function as Chief Revenue Officer and Mithilesh Champaneri who will be heading our Human Resource function as our Chief People Officer. Alok, Pawan and Mithilesh are tremendous professionals with rich domain expertise, strong leadership and people management skills. They will add significant value to our network in their respective roles that prepares the network in its next and robust growth phase. Wishing all of them great success at B4U.”