B4U Music unveils new on-air branding

Just a year after its last revamp, B4U Music has unveiled its latest look complete with a new logo, package and graphics.

The branding known as ‘Play Ahead’ is the inspiration behind the new logo, which is synonymous with music and youth.

B4U Network editorial head Kalyan Sundaram said, ���The logo has been created by our in-house creative team with a lot of thought and we have gone ahead with our vision, ��Play Ahead�۪. With time, viewers have been exposed to a lot of new concepts, and in many cases it is developed to meet the socio-economic paradigm of the country that has changed over a period of time.�۝

Some of the new shows introduced on the new look channel are ��Insider�۪, a weekly show that brings to the audience an insider�۪s perspective on the controversies of tinsel town. The channel, in association with a Bollywood journalist, will bring the latest scoops of Bollywood.

��In the Pink�۪, will showcase fashion updates of Bollywood celebrities. ��Caught Being Healthy�۪ will present the fitness and diet mantra of Bollywood stars as they talk about what keeps them in great shape. An offshoot of ��Star Stop�۪, the show will have stars talking about their diet preferences and work-out routines. Other shows include ��Co Star�۪, ��Star vs Star�۪, ��I�۪m a Star�۪, ��Cover Story�۪, ��You ��� Have It Flaunt It�۪ and ��Celeb Fix�۪. The big show on the channel will be ��Naanism�۪. The snippet revolves around Edith Taylor, an old lady on the wrong side of 60 yet so full of hyper energy and an acidic tongue that has earned her the moniker of ��Crazy Naani�۪. She is a well-read woman who has travelled the world and has her own witty take on everything under the sun. ‘Naanism’ is a collection of Crazy Naani�۪s worldly-wise sayings, which are laced with sharp humour and intelligent wit to add freshness during the day.