B4U Music set to begin BARB reporting

B4U Music is set to become the latest Asian broadcaster to go BARB rated.

BizAsiaLive.com understands that the channel could begin reporting official audience data within 4-6 weeks. B4U Music is the UK’s only Bollywood music channel. While other services like Zing steered away from the music genre, it will be interesting to see how B4U Music performs.

Sources close to BizAsiaLive.com believe the channel’s initial testing on the BARB system have delivered some astonishing numbers.

Keep it with BizAsiaLive.com for full details.