B4U Music has announced its media partnership with with one of the biggest Desi concerts in Europe, the Desi Beatz ‘Summer Jam’ on Friday 20th July 2018 at the renowned Electric Brixton.

Over the past few years B4U haw been working closely with their events partner Desi Beatz to bring their sold-out ground events to the TV platform. Hosting some of the biggest names in the Desi Urban music scene from the likes of Imran Khan, Zack Knight, Arjun to name a few, Desi Beatz has built a strong platform for Asian music in the live events circuit at some of the UK’s biggest music venues.

The event with a line-up that consists of some of the strongest competitors not only in the Asian music scene but also within the mainstream urban music scene, the ‘Summer Jam’ is set to open its doors to just under 2,000 music lovers. The heavy-weight line-up includes PBN, Dr Zeus, JK, Raj Bains, Frenzy, Jags Klimax, Sevaqk, Panjabi MC, Panjabi Hit Squad, DJ Dips and more.

B4U Music is committed to bringing brand awareness to all demographics. The channel has always taken pride in supporting the Asian music scene through events, associating with student societies and more recently launching a dedicated show ‘In The Mix’ hosted by the renowned DJ duo Panjabi Hit Squad. The long-standing relationship with Desi Beatz is a testament to the channel’s pledge to promote the talent and dedication of the UK Asian music and Bollywood scene which does not always get the recognition it deserves.

Prash Suthersan, Founder of Desi Beatz states, “Desi Beatz have worked hard over the years to be one of the largest events brands advocating the Desi music scene in Europe. B4U are a valued media partner for Desi Beatz – their input, creativity and passion for South Asian Culture is a great mesh for our company’s ethos.”

The Desi Beatz Summer Jam will be aired on B4U Music’s popular TV show City Beats.