B4U Music becomes first Asian channel to launch MMS


Hot on the heels of ZEE Music’s revamp, B4U Music is coming back with vengeance with a unique idea to lure viewers to its flagship music Channel.

B4U Network today announced its plans to launch picture messaging as a key feature of its successful interactive service on B4U Music. The channel is the first UK Asian television channel that will enable viewers to text their pictures directly to the B4U Interactive service.

In additionto this, there will be the introduction of a new late night interactive band called Toxic as well as further features that viewers can toy with, from Saturday 18th December 2004. Moreover viewers will still be able to enjoy the existing features of sending their text messages (SMS) and voting for songs, as well as the introduction of picture messaging (MMS), during each of the three bands.

These three bands now have new daily broadcast times, Vibe 5pm until 7pm, Hum 8pm until 10pm and the introduction of the new band Toxic from midnight until 2am. TOXIC has a unique feature that will allow viewers to register their on-screen name, for instance, sanjay99 and this will appear whenever you chat on Toxic. This band will offer viewers the additional opportunity to chat on-screen.

“We are excited to be able to offer our viewers this pioneering picture messaging feature of interactivity on B4U Music. The service has been enhanced to offer more fun and I am confident that our viewers will immensely enjoy the new features of this interactive service,” stated Sunil Rohra, CEO B4U. As part of the overall revamp of B4U Interactive, viewers will be able to witness a new look on-air. B4U Interactive service is available via the B4U Music Channel, which is available free-to-air on Sky Digital, channel number 801.

B4U Music is also available free when subscribing to B4U Movies on NTL Digital and Telewest.

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