B4U celebrates Diwali In Times Square in NYC

B4U Network has announced its association again with the Diwali celebrations in New York’s Times Square.

The event known as Diwali In Times Square, will be held on Saturday 20th September. It is organised by Event Guru, bringing the colour and culture of India to NYC in a Diwali extravaganza. Following the notable success last year, this year it returns bigger and better, open to the public, the event is spread across two Broadway plazas full of vendors, activities, music, and screens.

As media partners of the event B4U has been at the forefront of supporting the south Asian culture and entertainment scene in USA, this is one of many events the network has been associated with.

The main stage area will feature performances celebrating Diwali through music, dance and renowned guest appearances. Sparkling at the event will be special guests Bollywood A-list stars Aditya Roy Kapur��and Parineeti Chopra, who will be greeting the hundreds and thousands of visitors at the festival. Star Plus’ actors Nakuul Mehta and Disha Parmar from ‘Pyar Ka Dard Hai’ will also be attending.

This year�۪s line-up of performances also include renowned Bollywood singers Shaan and Shalmali and talented local fusion music by prominent artists including Mickey Singh, Arjun and Culture Shock.

Diwali Times Square is a celebration of South Asian food, culture, heritage and diversity. Event Guru are creating a space for the festival to be appreciated and embraced by bringing the essence of home away from home.

B4U will be filming the event which will be aired on the channel across America in the coming week.

For further information visit http://www.diwalitimessquare.com/