ZEE5, ZEEL’s new digital entertainment platform, has mandated Avian Media to lead its India PR duties. Launching soon with content across multiple languages, ZEE5 will be the one stop digital destination for ZEE Entertainment, a global Media and Entertainment powerhouse. The platform will offer a mix of both On-Demand content, including Originals, movies and much more, as well as Live TV.

Avian Media will be responsible for crafting and managing ZEE5’s key messages, and has a clear mandate to disseminate the richness of ZEE5’s language offering across markets.

Ms. Archana Anand, Digital Head – ZEE5 India, said, “ZEE5 launches in the Indian market with a very powerful proposition in its strong language focus, and one that fills a clear consumer need-gap. We wanted to work with a PR agency that has a strong network not only in urban markets but also a deep strength in regional markets for great dissemination of ZEE’s key messaging, and Avian Media brings that to the table. We look forward to working closely with them right from our launch to build ZEE5 up into a strong success story.”

Nitin Mantri, CEO, Avian Media, said, “We are pleased to be the partner of choice for ZEE5. At Avian, we believe that the art of storytelling is what makes a campaign stand out. We are delighted to work on a brand that shares our belief of telling an insight-driven story that influences user behaviour and drives change.”

With expertise across verticals, extending from Public Relations and Public Affairs to Financial Communications, Digital, CSR and Advocacy, Avian Media currently services client like Deloitte India, Sony English Cluster, McDonald’s, Airbus, PVR Cinemas, Tourism Australia, Qatar Airways, Facebook and Coca Cola.