ATN Bangla & Channel i exceed commercial time

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Bengalli entertainment channels ATN Bangla and Channel i have both been found in breach exceeding the permitted 12 minutes of advertising per hour.

Rule 4 of the Code on the Scheduling of Television Advertising states: ���time devoted to television advertising and teleshopping spots on any channel in any one hour must not exceed 12 minutes.�۝

Media regulator Ofcom identified five hours on ATN Bangla on 14th February 2013 which contained more than the permitted 12 minutes of advertising. Clock hours 18:00, 19:00, 20:00, 21:00 and 22:00 exceeded the permitted advertising allowance by 50 seconds; three minutes and 35 seconds; two minutes and 35 seconds; three minutes and 25 seconds; and 30 seconds respectively.

Ofcom also identified five hours on Channel i on 14th February 2013 which contained more than the permitted 12 minutes of advertising. Clock hours 18:00, 19:00, 20:00, 21:00 and 22:00 exceeded the permitted advertising allowance by 12 minutes and 35 seconds; six minutes and 17 seconds; four minutes and 45 seconds; two minutes and 45 seconds; and 12 minutes and 40 seconds respectively.

Owners of Channel i, Prime Bangla explained that this was due to a member of the transmission staff failing to follow assigned procedures. It apologised and said that the member of staff concerned had been disciplined. The Licensee said that, to ensure compliance, it had also appointed a two-member team to supervise all transmission activity.

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