West Midlands digital radio station AsianFx Radio has announced its festive shows for the the upcoming weeks.

Top of the bill on Christmas Day will be a takeover show from Rishi Rich Productions featuring all of the label۪s artists, H-Dhami, Mumzy, Veronica and new signing Tasha Tah, all of who will transform into radio presenters for the festive season! As well as the main man himself Rishi Rich who۪s making a radio comeback after his hugely popular Kiss 100 shows in 2005.

The undisputed rap queen of Bollywood Hard Kaur will also grace the AsianFx studios this Christmas in an exclusive 60-minute show in which she speaks openly about her days as an underground Birmingham MC, the truth behind the hit single “Glassy” and her transition from a local hip hop MC to Bollywood superstar.

Bhangra fans will also be given some festive cheer with a 3-hour takeover show from Punjabi by Nature who will be playing some of the biggest Bhangra songs of the year as well as exclusive material from his eagerly anticipated album ‘Homegrown’.

AsianFx has teamed up with Sony BMG UK to deliver a one of a kind R۪n۪B takeover show from the record label who have the likes of Beyonce, Leona Lewis, Chris Brown and Usher on their books. The “So Urban” takeover show will showcase some of the biggest R۪n۪B songs and artists of 2009, hosted by executives from Sony BMG records and AsianFx Radio۪s Dr Psycho.

Samir Ahmed, Head of PR at AsianFx Radio says:

In 2008, some of the biggest names in the industry have provided their support to us and we۪ve provided a platform for new up and coming British Asian acts too, This Christmas season AsianFx Radio has got some real treats for the listeners, some exclusive content from all the genres we cover. All I can say is we۪ve worked hard to put the schedule together so hope you all enjoy it and look forward to even bigger things from AsianFx Radio in 2009.”

Other highlights to look out for include the return of popular ex-Sunrise Radio presenter Suzi Mann, returning to radio to present an exclusive AsianFx Radio Bollywood Top 20 of 2008 show. New Years Eve will also see AsianFx Radio go international with a live link to Dubai where Jay Sean and Juggy D will provide interviews from Dubai۪s biggest New Years Eve celebration at the award winning Asian club night Kandy Klub.

AsianFx Radio would also like to take this opportunity to announce the media partnership with next year۪s UK Asian Music Awards. The station will provide coverage, interviews with nominees, winners and organisers and will be giving away tickets closer to the time of the event, which takes place on 5th March 2009 at the Royal Festival Hall in London.

Natasha Unalkat of Media Moguls says:

“Having AsianFx Radio as media partners this year is fantastic for the UK AMA. The station caters for our intended target audience and play the right mix of music for the contemporary young Asian market, something which the UK AMA۪s have heard and recognised when making the decision for media partnerships in 2009. AsianFx Radio will provide us with a unique digital radio and online platform next year.”