Youth targeted digital station AsianFx Radio is turning to live and exclusive India cricket to attract new listeners.
AsianFx Radio, which broadcasts on digital radio in the West Midlands region has acquired rights to broadcast the ongoing India tour of New Zealand One Day Internationals.
Commentary of matches are being covered uninterrupted each night from 01:00. The series continues until Tuesday 7th April.
AsianFx is an Urban Asian music station, which launched last year. It is currently available on digital radio and online. Rumour has it the channel is looking to launch on other platforms including Sky and other regions on digital radio.