Media regulator Ofcom has warned Asian Sound Radio for broadcasting a one hour programme with unsubstantiated claims to cure medical conditions.

The programme was aired on 9th of April in Urdu and included a studio guest, Rama Chande, who is an ayurvedic practitioner.

Asian Sound replied; “that it did not consider the broadcast would have led listeners to conclude that alternative medicine is preferable to conventional medicine, that conventional medicine is ineffective or that conventional treatment should be abandoned.”

The station was found in breach of rule 2.1 the first time it has breached this rule. Ofcom therefore put the station on notice that should similar compliance issues arise, Ofcom will be likely to consider further regulatory action.