Midland’s digital youth radio station, Asian Fx is shutting shop this week after three years of broadcasting.
Asian Fx has faced trouble times for nearly two years since the bad economic climate. There had been various attempts to rejig the station�۪s sound and inject new cash into the project but this too proved unsuccessful.
Talking to��BizAsia.co.uk, a spokesperson for Asian Fx said, “it is difficult to sustain a service on DAB in the current financial climate considering we launched Asian Fx just as the recession started, thank you everyone who supported the station and who knows when things get better Asian Fx name may return in broadcasting perhaps in a visual format.”
Asian Fx’s demise will see the group utilise the money on its flagship station, Panjab Radio. The Punjabi language station will expand to North East England (Newcastle, Sunderland) in the coming weeks. At the moment, Panjab Radio is currently only available in London, West Midlands and West Yorkshire on DAB digital radio. Panjab Radio was previously available nationally on DAB but this was switched off late last year due to high costs and low returns.
Asian Fx will terminate its broadcast this Friday, 11th February.