Asian FX, one of the five applicants applying for a licence to broadcast across Greater London, is seeking support from the Asian business community.
The station, which has applied under the name ‘Asian FX Ltd’, will be an upbeat, music-led service for London’s young Asians. It will primarily target those aged 15 to 34 with a mix of Asian music and other more mainstream music. Asian FX Managing Director, Jatinder Kaur Ghuman said, “It is our passionate belief that we will appeal to a large, commercially-attractive audience across the city, growing commercial radio۪s share of listening by super-serving۪ our target group.
The station is inviting businesses across London, large and small, to write in support of the Asian FX application Letters of support are a valuable contribution to our licence submission. They demonstrate to Ofcom, the communications regulator, the level of backing our group has from the business community”.
Reaching out to businesses, Ms Ghuman continued, “As a financially strong media company, Panjab Radio Group has been broadcasting on Sky for the last 14 years and on DAB digital radio across London since 2013. I do hope that we can rely on your support at this important time for Asian FX and its future development. We will, of course, continue to keep you updated about our plans as they develop.”
Asian FX was previously available in the Midlands where it broadcast successfully on DAB for three years.
Asian FX, along with Sunrise Radio, Telecom company Lyca Media, Birmingham-based London Air Radio and Leicester۪s Sabras Radio have all expressed interest in applying for the 963AM and 972AM frequencies, which currently carries Sunrise Radio.