Asia TV USA has appointed former Viacom Executive, Timothy Boell as the Group Head of Distribution for the company.

Boell will report directly to the CEO and will oversee all distribution efforts for the brands Veria Living and ZEE TV America. He will be based at the company۪s New York headquarters. Boell most recently served as the group VP of content distribution and marketing at Viacom Media Networks, where he secured distribution that served to successfully launch EPIX. Prior to Viacom, he spent 12 years at Sundance Channel, most recently as the senior VP of sales and affiliate marketing.

Suresh Bala Iyer said, “Tim has a great reputation and a successful track record in distribution. We look forward to having his expertise and industry-wide relationships impact our carriage goals for both Veria Living and ZEE Americas.”