ARY News’ successful run at top in UK

ARY News has maintained status quo at the top amongst the South Asian news channels available in the saturated UK Asian market.

For nearly two months, ARY News has remained in the lead, despite fierce competition from the likes of Geo News and Indian news broadcaster, Aaj Tak. According to official data from BARB, ARY News has remained the most watched South Asian news channel in the UK for the past six weeks.

Since early December 2013, ARY News has been hovering around a weekly reach of 400,000 viewers.

Week commencing: 2nd December
1. ARY News: 423,000
2. Aaj Tak: 287,000
3. Geo News: 268,000

Week commencing: 9th December
1. ARY News: 408,000
2. Geo News: 344,000
3. Aaj Tak: 288,000

Week commencing: 16th December
1. ARY News: 355,000
2. Geo News: 342,000
3. Aaj Tak: 284,000

Week commencing: 23rd December
1. ARY News: 449,000
2. Aaj Tak: 361,000
3. Geo News: 313,000

Week commencing: 30th December
1. ARY News: 374,000
2. Geo News: 328,000
3. Aaj Tak: 310,000

Week commencing: 6th January
1. ARY News: 423,000
2. ABP News: 380,000
3. Aaj Tak: 327,000

Other than the entertainment genre, Asian news channels have become competitive in bringing differentiate news styles to lure in viewers. ARY News’ dominant position could be down to its programming and its long presence in the UK market. Talking to BizAsia, an ARY Network spokesperson said, “ARY News continues to be the number one choice for Pakistani news in the UK with its breaking news stories and current affairs shows. We have lots more on the way to maintain the viewers interest in ARY News in the coming weeks.”