In a surprise move, the UK’s number one South Asian news channel, ARY News has halted its BARB data reporting.
The channel, which relies on the data to give an indication on its viewership figures, ceased reporting on Tuesday (24th January).
However, BizAsiaLive.com understands that the temporary blip is short-term and is a part of plans for ARY Network to re-work on its strategies.
Industry sources say that ARY Network is already working on new avenues and put behind its recent legal troubles.
ARY Network is one of the strongest entertainment brands in the Pakistani industry. In the UK, ARY News has held on to the number one position in the South Asian news genre for many years.
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