ARY Family, the UK’s new Urdu entertainment channel launches on Sky channel 863 today. BizAsiaLive.com exclusively brings readers a sneak peak into the channel by rummaging through its programme schedule.
The channel’s main programming schedule gets underway from Monday 18th December. Prior to this, the channel will focus primarily on the inaugural T10 Cricket League. Here’s a quick look:
Tuesday 12th – Sunday 17th December
‘Good Morning Pakistan’ will air at 09:00 every morning, followed by ‘Qurban’ between 11:00 – 17:00 on Tuesday, ‘Aisi Hai Tanhai’ between 11:00 – 17:00 on Wednesday and ‘Teri Raza’ from 11:00 – 14:00 on Thursday.
T10 Cricket League will commence on Thursday with coverage at 14:00 until 19:00, it includes the opening ceremony celebrations. The second and third day matches will air between 11:00 until 19:30. The fourth and final day will have coverage aired 13:00 until 20:00 with closing ceremony celebrations. Each day, the channel will also broadcast studio shows as a build-up to the day’s matches, plus a closing feedback session.
Monday 18th December onwards
Each day, the channel will commence with its flagship breakfast show ‘Good Morning Pakistan’ between 09:00 – 11:000. The channel’s original content will commence at 16:30 with the following:
19:00 Aik Hi Bhool
19:30 Babli Kya Chahti Hai
20:00 Qurban (Monday)
20:00 Khudgarz (Tuesday)
20:00 Aisi Hai Tanhai (Wednesday)
20:00 Teri Raza (Thursday)
20:00 Aangan (Friday)
21:00 Meeras (Thursdays only)
21:00 Zard Zamano Ka Savera (Fridays only)
22:00 Chandni Begum (Monday – Friday)
22:30 Jatan (Monday – Friday)
23:00 Bulbulay (Monday – Friday)
ARY Family’s Saturday schedule will consist of ‘Dilli Waley Dularay Babu’ at 19:00, followed by ‘Main Aur Tum’ at 19:30 and ‘Jeeto Pakistan’ at 20:00 on both Saturday and Sunday nights. ‘Saturday Night Special’ consisting of telefilms and lifestyle shows will take the 22:00 slot.
The channel will officially begin BARB reporting from first week of January 2018, which will be interesting to see how much it impacts current rivals Hum TV and Geo TV, which dominate the Pakistani entertainment television market in the UK.