Following on from the success of New Vision TV, which broadcasts ARY World content, New Vision Ltd has now agreed a content deal with ARY Pakistan to air entertainment programming on newly christened channel, ARY Family.
ARY Family will mark the return of high-end quality Pakistani programming from ARY Pakistan. ARY Family will launch as a fresh offering bringing UK viewers a mixture of fictions, non-fictions, sport, films and religious shows. It will officially begin broadcasting on Sky EPG channel 863 from Tuesday 12th December.
Initially, the channel will broadcast the inaugural T10 cricket tournament between 14th – 17th December, after which the channel will roll out its regular programming from Monday 18th December.
ARY Family’s sales and marketing will be handled exclusively by World Media Connect, who are also exclusively managing UK’s most watched Punjabi Channel PTC Punjabi. The channel will officially begin BARB reporting from first week of January 2018.
“We are very delighted to associate with Pakistan’s No.1 entertainment content. With the recent growth and success of Pakistani content in the UK, this is the best time to launch the best content in the business, says Sumant Bahl, Director, World Media Connect”.