ARY Family has launched on the Sky platform today in the UK
The Urdu entertainment channel, has successfully been added to Sky EPG 863. It marks the re-launch of ARY Digital programming in the UK, which was unavailable since its abrupt exit in January.
ARY Family will kick off its programming with the T10 Cricket League between Thursday and Sunday this week. It will then roll out its regular programming with some of the biggest shows from ARY Digital Pakistan. Earlier today, BizAsiaLive.com gave readers an insight into the channel’s offerings. See here.
This is also the first time ARY entertainment will be available free-to-air in the UK market. Prior to this, ARY Digital was a part of the now defunct Sky Asia Pack. ARY Family will be widely available to all viewers on Sky.
ARY Family’s sales and marketing will be handled by World Media Connect. It will officially begin BARB reporting in the first week of January 2018.