ARY Digital Network has appointed Media Morphosis, a full service multicultural communications company, to manage their mainstream Ad sales in North America.
As per the 2010 Census, the Muslim population in North America is estimated at 8 million and has demonstrated a considerable population and financial growth. As a consumer group, the Urdu speaking community boasts one of the highest income, education and business ownership levels than any other ethnic group in the US or Canada.
ARY Digital Network seeks to spearhead its initiative to further educate mainstream companies and organizations on the growing trends amongst Muslims in North America and make them aware of the opportunities available within this dynamic community.
“ARY Digital Network has and continues to deliver the highest quality programming to Muslims and this is why we are the most viewed channel by Urdu speaking audiences globally” commented Mohammed Junaid Bawany, Vice President of Operations for ARY Digital Network. “In North America Muslims comprise one of the most educated, affluent and influential ethnic communities in existence. The potential for companies in North America to reach this growing population is immeasurable. We are pleased to have MediaMorphosis further assist us creating greater awareness of ARY Digital Network with mainstream companies.
Daniel Ocner, Director, Strategic Marketing and Development, noted, ” We are proud to join ARY Digital Network in helping service the needs of Muslims in North America. The Muslim community is a vast, untapped market for advertisers. In 2011 the total spend by Muslims in the United States alone was estimated at $170 billion, highlighting the potential of this market. Mainstream companies need to understand they are interested in brands that not only empower their cultural relevancy but also take the time to understand who they are. By helping engage mainstream companies to strategically approach the Muslim market as a long-term investment, we plan to build value that will benefit ARY, corporations and consumers.”