Approach Entertainment has announced the launch of Approach Bollywood, a newswire service that will create and disseminate multimedia content for newspapers, magazines, TV channels, Radio, apps and all digital media. Approach Bollywood will also launch its own app for the smartphone users to quickly get updated on the happenings from the world of the entertainment business.

Approach Bollywood will delve into business side of Films, TV, OTT, Music and entertainment industry. It will include an in-depth analysis of the trends in the industry and how it impacts everyone involved. It will be a hub for all media outlets for content that will whet the appetite of not only the crazy movie-buffs but the films & entertainment industry in question as well.

Speaking on this new endeavor, founder Sonu Tyagi said; “We have been in Films Productions & Celebrity Management for last 10 Years now. We thought of leveraging our expertise & network in Film Industry. The newswire will cater to entertainment content requirement of Newspapers, Magazines, TV Channels, News Portals and Apps while our own Portal Approach Bollywood will focus only on trade audience working in the films and entertainment industry. We will cover business happenings of entire film industry be it bollywood or regional, TV Productions, Entertainment Channels, Music Industry, OTT and digital.”

Approach Entertainment is part of India’s PR & marketing communications group, Approach Communications. Approach Entertainment is India’s celebrity management and Films productions company with its Head Office in Mumbai and branch offices in New Delhi, Gurugram, Goa & Jalandhar. It is headed by award-winning writer / director Sonu Tyagi who has his background in Journalism and Advertising. The company is now also foraying into Bollywood film productions with its first Hindi film project in 2020. The company will be announcing the film project soon and the work is already going on the script and pre-production. The fast-growing celebrity management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business.

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