Anushka Sharma pips Katrina Kaif to bag endorsement deal

As if competing for the same roles in movies wasn�۪t hard enough, actresses these days are trying hard to outdo each other when it comes to endorsement deals too. After all, endorsements are an extremely quick way to make money for an actress and remain in the public eye when not starring in movies, and require very minimal work in comparison.

Mid Day reports that Anushka Sharma who is only too aware as to how beneficial and lucrative endorsements can be, recently slashed her price by a substantial amount to bag a motorbike ad from Katrina Kaif.

Initially, Kaif was being considered for the same, but when they heard her fee would be an astronomical Rs6 crores, they had second thoughts and considered Sharma instead. But she too quoted an astonishing Rs4 crore. That�۪s when the brand thought it was best to stick to Katrina as they presumed her name would sell more than Anushka’s who’s only a few films old and a relative newcomer.

However, upon hearing about their reservations, Anushka slashed her price to half of Katrina�۪s (Rs3 crore), and the company signed her on immediately.

A source also went on to add: ���When the brand custodians heard she was not only willing to sign the deal for Rs 3 crore, but also give a couple of days more than Katrina for the shoot, they decided to go ahead with her. Now that Anushka has inked the deal, the agency will create the campaign keeping her bubbly and effervescent image in mind.�۝

Well it seems that Anushka is more than just a pretty face and seems to have learnt the tricks of the trade rather quickly. We wonder what Katrina has to say about her underhanded ouster from the campaign?