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Anushka Sharma: “Nush is an everyday clothing label”

Anushka Sharma recently launched her fashion line ‘Nush’, who herself is known for her style.

When asked about how she is planning her brand to be in a niche kind of a statement, Sharma was cited in DNA India saying, “I think the more the Merrier, it’s a great thing like I said earlier, that you have fashion available to you like this, more brands, more designs, more styles, more choice and if I can enable that, I can add value to that then I think that’s a great thing. So I don’t see that in a negative way at all. This reflects my aesthetics, my sense of style. And a way to feedback from the audience. But I don’t think it’s in the negative way at all.”

Sharma also opened up about the challenges she may face in the saturated fashion market. She said, “Challenges you face in everything you do, but for me, it helps me focus, when I’m facing a challenge I feel more focused, I feel more driven, I feel more involved and it’s something I enjoy doing it. There are times it gets too much. There were these meetings we would have in the sampling stage of the collections and I remember slotting like 2 hours but these meetings have gone for 9 hours.”

Sharma being an actor, producer  says that she has lots of commitments but she is doing things she loves to do. ”Even that sometimes becomes hectic, it also got hectic but then you push yourself, it’s a commitment and you go to do it,“  she adds. ’NUSH’ label is a kind of label where one can easily style themselves, it’s an everyday clothing apparel. Asked if she thinks anyone else as a trendsetter she smiles “ I think, Sonam Kapoor has a great sense of style, Deepika Padukone, Kangana Ranaut, Jacqueline Fernandez. I think every body dresses well. Amongst the men I think Akshay Kumar has a great individual sense of style, Ranbir Kapoor also dresses well,” She adds.

The apparel brand ‘Nush’ is going to be launched on 12th October.

By Sonica Jonnakuti