Anushka Sharma has been named as the female for Narendra Modi’s Swachh Bharat campaign.
Mumbai Mirror reports that Sharma along with Amitabh Bachchan will promote the initiative. Sharma will highlight the women-centric aspects of open defecation on a national level.
A source told the publication, “In these places, it’s the men who resist the idea of building toilets while women really need them in light of health and safety concerns in open spaces like fields and farms. In her films, Anushka has always played inspiring female characters so the government believes her voice will resonate with women.”
The report adds that Sharma has already for two TV commercials highlighting the issue.