‘Antariksh’ to replace ‘Pyaar Ke Do..’ on STAR Plus
STAR Plus is winding up its Rajshri reincarnation production ‘Pyaar Ke Do Naam ��� Ek Radha Ek Shyaam’ in October. The channel will be replacing the show with a kids focussed space show called ‘Antariksh -Ek Amar Katha’.
The show launches in India on 2nd October and will be aired Monday to Thursday in the 20:00 band. ‘Antariksh’ will be shown in the UK sometime in November.
Deepak Segal, EVP, Content and Communication, STAR Entertainment, informed that even as the core TG of the show would be the 4-18 age group, it would be addressing the entire family. He said, ���It is a high energy, high emotion show. The story line is on the lines of Ramayana, of good versus evil, and we see it pulling all members of the family.�
When asked about the outgoing show, Segal said, ���Pyaar Ke Do Naam��_� was always designed as finite show and wasn�۪t meant to have a storyline that could be pulled on. It is doing its job for the channel. The 20:00 slot has become a lot more competitive than it was, which perhaps is the case with almost all time bands. Nonetheless, our duty is to keep offering the variations to the audience. We don�۪t want to leave any group unaddressed and hence, you will see these kinds of initiatives.�
The channel has seen some very high numbers with its earlier kids programmes like ��Son Pari�۪ on the slot. Segal pointed here that the expertise of STAR Plus in handling the domain was further seen when its shows like ��Karishma Ka Karishma�۪, ��Hatim�۪ and ��Khichdi�۪ were acquired by channels like Disney and Pogo.
On the expectations from the show, Segal doesn�۪t want to quote a figure, but said, ���As is said, the slot is competitive but that doesn�۪t mean that you work with low targets. That said, we expect the show to click with kids and families and create a loyal base for itself in the process.�
��Antariksh�۪ is based on the age-old concept of war between good and evil, but the battles will take place in a galaxy far away in outer space. This show has been produced by Ashim Samanta and Jyotin Goel from Wild Fire Entertainment. ��Antariksh�۪ will also utilise computer generated graphics created by Jyoti Sagar.