Amrita Pandey to manage Disney’s distribution

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The Walt Disney Company South Asia today has today appointed Amrita Pandey Regional Head – Media Distribution & OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.

Pandey will be driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA. Pandey will report to Mahesh Samat, executive vice president and managing director, The Walt Disney Company South Asia and Mark Endemaño, senior vice president, media distribution, Walt Disney International.

In a statement, Samat said, “Since joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry’s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region.”

“As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I’m looking forward to working with her as we establish how to best work with partners, and deliver entertainment moredirectly to fans, throughout the region,” adds Endemaño.

“Our Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,” Pandey concludes.

Pandey has been with the company since 2012.

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