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Amitabh Bachchan speaks out against marketing strategies

Amitabh Bachchan in 'Piku'
Amitabh Bachchan in 'Piku' Copyright: DNA

Having recently published a picture of his look for the film ‘Piku’, Amitabh Bachchan seems to have landed himself into a bit of a pickle with the films marketing team, due to them wanting to keep everything under wraps. However, Bachchan has spoken out stating that a films success is judged only when the actual film is out, so anything before that shouldn’t matter too much.

Taking to his blog site Tumblr, the veteran actor went to state, “They wonder and send alarms to not publicise the pictures of the film ‘PIKU’��.. yet … for they jeopardise the marketing of the other projects I work on .. which shall be released much ahead of this one ..But … I argue … no matter what strategy one may devise, if the film is not good, no amount of campaign genius by genius campaigners, shall change the fate of a bad film.”

Bachchan also went onto talk about how his forthcoming films will be advertised, as he went onto add, “‘Shamitabh’��release on Feb 6, 2015 .. and there shall be marketing for that aggressively during December and January coming months ..’Wazir’��is on for April 2015 … so that publicity can wait .. or do they wish it were to come ..In today’s times when a billion mobile camera’s follow you wherever you go, it is well nigh impossible to keep anything away from the public .. so might as well let them exploit the situation, than to get into any ugly spat with either the media or the organisers ..”

Also starring Deepika Padukone and Irrfan Khan, ‘Piku’ is set for release on 30th April.