Birmingham’s newest Asian radio station has begun testing ahead of its launch next month.
Ambur Radio, which will primarily target Asians living in the Walsall area, is currently playing looped music on 103.6FM.
Ambur Radio’s description as provided to media regulator Ofcom is, “A community station for Walsall. It will be focused on the Asian communities but it will also provide some programming for the whole community, including other minority ethnic groups.”
Ambur Radio has been awarded a five-year licence to broadcast in Walsall – and within a ten-mile radius of the town.
The station will be managed by Priya Singh, who herself is a prominent media personality in the West Midlands area. Prior to setting up Ambur Radio, Singh worked at Radio XL from start and then followed that with the launch of her own digital station Apna Radio.
Ambur Radio launches fully in early July.
This will be the second community Asian radio station in Birmingham. Months earlier Punjabi offering Raaj FM launched in the Sandwell region on 91.3FM. Both will no doubt give old timer Radio XL a run for its money, which has had monopoly in the city since its inception in 1995.