Amazon Prime Video’s subscribers accelerate quicker than Netflix in UK


Amazon Prime Video had subscribers flock to its platform in 2019, quicker than rival Netflix.

According to BARB, Amazon’s subscriber numbers rose from 5.28 million at the end of 2018, to 7.14 million at the end of 2019. The service’s acquisition of Premier League football helped it attract new subscribers last year, with two full game weeks of fixtures in December 2019. In Q4/19, Amazon Prime Video witnessed a surge in new subscribers by 35 per cent.

During the same period, Netflix’s subscriber base grew by 20 per cent. However, the digital platform remains by far the biggest player in the UK with 12.35 subscribers.

Sky’s NOW TV declined with an eight per cent drop in Q4, although it was up by eight per cent overall in 2019.

BARB does not report UK data for Indian streaming giants – Hotstar, ZEE5, VOOT or SonyLIV.

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