Amazon Prime Video to include “limited advertisements”
Amazon Prime Video is set to introduce adverts across all their content on the streaming service – from 5th February in the UK.
The popular streaming provider joins the other OTT providers Disney Plus and Netflix, who launched ad-supported subscription options in 2023.
The move is aimed at “continuing to invest in compelling content”, Amazon said in a statement, insisting that the regular price of Prime membership will remain unchanged.
Viewers will have the option to pay an extra £2.99 to unlock an ad-free experience.
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This doesn’t apply to adverts displayed during live sporting events but will remove new ads due to come in from 5th February.
The average Amazon Prime subscription costs £8.99 a month in the UK, including delivery perks and access to Prime Video.
