Amazon Prime Video today announced a brand new slate of nine highly-anticipated movies that will premiere directly on the streaming service, including Bollywood biggies ‘Coolie No.1’ and ‘Chhalaang’.
Spanning five Indian languages, the diverse line-up features titles such as ‘Coolie No. 1’ starring Varun Dhawan (Judwaa 2, Street Dancer 3D) and Sara Ali Khan (Simmba), ‘Chhalaang’ starring Rajkummar Rao (Trapped, Stree) and Nushrat Bharucha (Sonu Ke Titu Ki Sweety), ‘Durgavati’ starring Bhumi Pednekar (Shubh Mangal Savdhaan, Toilet: Ek Prem Katha), ‘Bheema Sena Nala Maharaja’ (Kannada) starring Aravinnd Iyer, ‘Middle Class Melodies’ (Telugu) starring Anand Devarakonda, Maara (Tamil) starring R Madhavan, and ‘Manne Number 13’ (Kannada) starring Varsha Bollamma (Bigil), ‘Chetan Gandharva’ (Melody) along with previously announced Zakariya Mohammed’s ‘Halal Love Story’ (Malayalam)and Suriya starrer Soorarai Pottru (Tamil).
‘Chhalaang’ is scheduled to premiere on 13th of November, while ‘Coolie No.1’ will make its debut on the digital platform on 25th December 2020.
“Gripping content transcends geographical boundaries. The audience are always on the look-out for great entertainment, and good content will always find an audience. The resounding success of our first wave of direct-to-service movie premieres is a testament to that. This further reinforces our commitment to offering our customers a selection of riveting movies, cinematically produced, across a wide range of genres and languages,” Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India, said, “Our previous direct-to-service launches were watched in over 180 countries. We are buoyed by the tremendous response we received and are excited to up the ante with another 9 eagerly-awaited direct-to-service premieres, spanning 5 languages, to entertain our customers through this festive season.”
“The disruptive, pioneering format of Direct to Digital movie premieres has, in many ways, been a game changer in the way films are watched in India. Amazon Prime Video is playing a key role of not only expanding the reach & viewership of these films across the country, but also providing global customers across 200+ countries and territories access to world-class films originating from India”, said Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India. “The fact that more than 50 percent of viewership of our Tamil, Telugu, Kannada, Malayalam Direct to Digital titles came from outside of the respective home states is representative of how digital distribution can expand the audience for great content. We are super excited to present our new slate and are confident that it will delight our customers in India and around the world.”