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Amazon Prime snaps exclusive deal to stream Salman Khan films

Amazon Prime Video today announced a first-of-its-kind, worldwide exclusive content deal with Salman Khan Ventures.

This landmark deal with the Sultan of Bollywood makes Amazon Prime Video the exclusive streaming home of future titles of Salman Khan commencing with the recently released ‘Tubelight’ (2017). All films from Salman Khan Ventures released after ‘Tubelight’ will premiere exclusively on Amazon Prime Video first, straight after the theatrical release and two months before Satellite/Television broadcast or any other form of distribution. Apart from the new releases, existing blockbuster titles like ‘Bajrangi Bhaijaan’, ‘Kick’, ‘Jai Ho’ and ‘Hero’ will also be available on Amazon Prime Video.

Nitesh Kripalani, Director and Country Head, Amazon Video India, said, “Salman Khan is the biggest star in India with a massive worldwide appeal, having played roles and iconic characters that are loved by audiences across the world. We, at Amazon Prime Video are elated to announce this epic, ground-breaking global deal with Salman. This is another big step to change the way how Indian customers consume entertainment with Salman’s movies coming first to Prime Video customers, before their television broadcast.”

James Farrell, Head of Content, Prime Video, Asia Pacific, said, “Salman is a huge star with a massive global fan following. This exclusive worldwide Prime Video streaming deal with him is one of the biggest star deals to have ever been done in the world. India is a top priority market for Amazon and we believe that this love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for global audiences to see. ”

Salman Khan added, “Amazon Prime Video reaches over 200 countries and territories and I am happy to collaborate with Amazon Prime Video and expand the reach of Indian cinema. Fans of Indian cinema will discover my movies on a new platform and the platform will also help new fans discover our cinema.”