Balaji Telefilms’ digital service, ALTBalaji has signed a distribution deal with YuppTV.
ALTBalaji, which is already available through Amazon Prime Video in various international markets, will further enhance its presence in countries outside India. As well as content from the Balaji Telefilms library, movies from the Balaji Motion Pictures brand will also be accessible through YuppTV. ALTBalaji, within a year, has rolled out 20 original shows in various Indian languages across genres such as romance, mystery, drama, & comedy, and is available in over 90 countries.
Speaking on the association, Uday Reddy, Founder & CEO of YuppTV, said, “We are glad to partner with ALTBalaji to offer their exclusive premium content to YuppTV users. At YuppTV, it has been our constant endeavour to provide our users with the most entertaining and high-quality content. We are hopeful that our global audience will appreciate the latest addition of ALTBalaji’s content in our bouquet of entertainment services.”
Speaking about the association, Sunil Nair, COO, ALTBalaji, said, “ALTBalaji’s original shows have been getting a steady stream of subscribers from the international markets. This alliance allows ALTBalaji to tap into the existing subscriber base of YuppTV and provides easy access to our award winning shows. It is in line with our strategy of being available wherever the audience is.”