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Alliance to handle promotions for PSL 2016

Pakistan Super League 2016
Pakistan Super League 2016

Alliance Advertising and Marketing with the support and trust of Blitz Advertising Pakistan (partners of Publicis Group of companies – Spark Pakistan) have launched the international promotional campaign of Pakistan Super League 2016 (PSL).

PSL 2016 is the upcoming cricketing event and craze which has stirred a storm among the Pakistani nation. The heavily budgeted event which will star top Pakistani cricketers, as well as international cricketing talent, is due to start from 4th February 2016 in UAE.

Blitz being the appointed advertising agency from PCB (for three years) is in charge of promoting the event globally, and they appointed Alliance Advertising with the international promotion of this mega campaign. This is no doubt a monumental occasion not only for the two agencies but for the Pakistani nation as well, and managing such a prestigious campaign is definitely an art.

Revealing the trick, a spokesperson for Alliance Advertising and Marketing said that executing this mega campaign was no doubt a challenge, but with pure team effort and sheer dedication involving collaboration of Alliance offices in all four regions as well as Blitz advertising, things were locked and launched in time and are moving smoothly without any hitch.

The promotional campaign is now on air in UK, USA and Middle East across all South Asian channels including Geo, ARY, Star and ZEE among others. This campaign is just another step in the ascent of Alliance Advertising and Marketing from being a humble boutique firm to an international marketing leader.

The UK television rights for PSL 2016 are yet to be picked up. Keep it with BizAsia for the latest.