Alliance to handle marketing of PSL 2017 in M. East

Alliance Advertising and Marketing to handle Pakistan Super League’s promotion for second year running, after the successful first edition the Pakistan Super league or PSL is back with a bang in 2017 and so is Alliance Advertising & Marketing with 2nd consecutive campaign of PSL in Middle East.

Ever since the premier event the market and cricket lovers alike have been waiting for the second edition of Pakistan Super League, the Television and Radio broadcast rights have already been awarded for the second edition.

A point of anticipation in this edition is the venue of the Final which is rumoured to be held in Lahore this year. The absence of international cricket in Pakistan means the final tickets may be sold out as soon as they are made available.

There was some speculations regarding the release of PSL campaign for a couple of days however they were made to rest by Alliance Advertising & Marketing which announced that they have sent the release and the campaign is up and running on major South Asian channels in Middle East.

Announcing this News Mr. Saqib Raza, Business Unit Head of Alliance Advertising and Marketing Pakistan said, “As a cricket lover myself this is more than just a campaign, It is indeed a great honour for me and my team to retain this prestigious account, I am thankful to our partner agency Blitz advertising who trusted us once again and to my team who continuously outshine themselves.”

PSL is due to start from the 9th February in Dubai, and the action packed event will comprise of a total of 24 matches spread out over 21 days.