Alliance sign deal with Hum Europe
Alliance sign deal with Hum Europe

Hum Network has officially appointed Alliance Advertising & Marketing as their exclusive sales agents in the UK.

As revealed first on BizAsiaLive.com last month, the two parties will be collaborating after Alliance Advertising & Marketing replaced Evolution as their sole sales agency. It is understood that Alliance Advertising and Marketing have entered into a long term contract with Hum Network, who will be responsible for both mainstream as well as ethnic sales originating locally and landing internationally from other regions including Middle East, USA and Pakistan.

Alliance sign deal with Hum Europe
Alliance sign deal with Hum Europe

Announcing this development Mr. Faheem Farooqui Managing Partner of Alliance Advertising and Marketing said, “We are thankful to Almighty Allah for helping us reach this prestigious landmark. We believe this appointment as exclusive sales agents of HUM Network will not only give us competitive edge over the market but help us in giving a complete buying solution to our esteemed clients. We are also grateful to HUM Network for trusting us with their brand.”

Furthermore, in a joint statement Mr. Nasir Jamal (GM Operation International of Hum Network) and Ms. Maimona Siddiqui (Senior Vice President of Hum Network) expressed their trust over Alliance Advertising and Marketing stating that they (AAM) have the relevant experience, expertise as well as the professional attitude required to market Hum TV to new audience as well as ensure the sales of Hum TV keeps rising in years to come.

This new addition to Alliance Advertising’s bouquet will no doubt place them leagues ahead of their competition, previously they had secured exclusive sales rights of Dunya News, Samaa TV and PTV Global. The inclusion of a quality entertainment channel in form of Hum TV completes their bouquet and further solidifies their position as a leading Pakistani advertising agency in the UK.