Media power house, Alliance Advertising & Marketing has signed an exclusive deal with recently launched New Vision TV.
Alliance will look after ethnic sales for the channel. New Vision TV launched last week, which will home ARY News content.
Alliance also recently took over as the sales and marketing agency for Hum TV. With New Vision TV under its belt, Alliance will divide responsibilities with Dunya News, which it also handles.
New Vision TV is expected to also join BARB later this month or beginning of May.
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