Alliance named official sales partner of Hum Masala UK

Alliance Advertising and Marketing has been named as the official sales agency for the soon-to-launch Hum Masala channel in the UK.

As revealed first on BizAsiaLive.com , Hum Masala will launch on the Sky platform on Monday 14th August, which coincides with Pakistan’s Independence Day. Hum Masala has been touted as the UK’s first South Asian food channel.

Hum Masala will join sister channel, Hum TV – the UK’s most watched Pakistani channel. Hum TV’s ethnic sales are already managed by Alliance Advertising and Marketing.

Hum Masala will launch on Sky channel 799 – the former home of DM Global, which shutdown last month.